Mercedes-Benz is set to launch a new GMGP program this year, which will allow GM-owned brands to sell vehicles through its dealerships.
The company says it will begin selling cars in Europe next year.
GM is the only manufacturer currently allowed to sell its vehicles directly through its brand partners.GM announced in May that it would begin offering GM-built cars through its US dealers.
The program is part of a broader strategy to make GM’s cars available in as many markets as possible, while also reducing costs.
The announcement marks a significant milestone for GM, which previously struggled to make vehicles available in many markets.
In addition to Mercedes, Porsche, BMW and Honda, Deloittere is partnering with Audi, Lexus, Toyota and Volkswagen.
GM and DeloITTere are also working on a new partnership with General Motors, which is a joint venture between the two companies.GM’s GMGP brand partners, however, have not yet been announced.
The first batch of cars sold through the GMGP initiative will be limited to 100,000 units, with an additional 100,0000 units being offered to select brands.
GM said the program will offer a wide range of vehicles to dealers, with each of the brands getting the option to buy up to 10% of their vehicles in exchange for a lower price.
The program is expected to start with the first 100,0002 vehicles that will be offered to GM dealerships in the United States.